• Lee Ann Emery

YOU Need Copy: Your Copy’s Not About You

There’s something about the rule of three that tickles my fancy so here it is again: What word appeared three times in the title? That’s right, “YOU!”

Just like when Bart tries to answer Smokey the Bear’s question about who can prevent forest fires, this could be a tricky topic for some people to wrap their minds around but it’s really quite simple - and a bit harsh.

Your client doesn’t care as much about you as they do about themselves.

This means that to keep your audience engaged and actively traveling through your sales funnel, you need to make your content all about them - even when you’re talking about yourself. This is where many people experience hiccups in their copywriting. You need to be the solution to their problem and you need to present yourself in a way that guides them to that natural conclusion.

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