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The ONE Thing

What’s the ONE THING I can do such that by doing it

everything else will be easier or unnecessary?

When you’re focusing on too many things at a time, none of them really get done - at least not well. The whole premise behind The ONE Thing by Gary W Keller is that you will be able to get more done, more efficiently by focusing on one thing at a time. In fact, when done using his methodology, you will actually have far fewer things to get done because you will have chosen the ONE thing that makes everything else easier or unnecessary.

How cool is that!?

In this book Gary W Keller explore notions such as “Truthiness” and uses real-life examples to support his conclusions around the common lies that wind up overcomplicating your goals and inevitably holding you back from achieving the great things you were meant for.

These lies include:

  • Everything matters equally

  • Multitasking

  • A disciplined Life

  • Willpower is always on will-call

  • A balanced life

  • Big is bad

In The ONE

Thing, Gary W Keller also breaks down his remarkable question into easy-to-understand sections that make implementing this strategy very simple. He dives into the complexities of habit-forming and provides realistic solutions to any obstacles that may present themselves. In the end, it’s up to you to do the work up-front so that you can ensure your long-term efforts are efficient and as few as possible so that you can focus more on enjoying life rather than making a living.

What’s the ONE THING I can do such that by doing it

everything else will be easier or unnecessary?

-Gary W Keller-

On its own, this book is inspiring, actionable, and realistic. However, when you combine it with the strategic genius of The 12 Week Year then you’ve got the makings of undeniable success! In fact, applying these two methodologies is exactly what happens while developing your Custom Content Growth Strategy - simplify, plan, seamless execution.

If you haven’t already, give this gem a read - future you will thank you!

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