You don’t need heaps of content to be more visible & stand out as an authority in your field. Feeling like you need to create content out of the wazoo is not only out of date but it’s also impractical and not maintainable long term.
I can understand why you might think you need a mountain of content for your business. There’s an overwhelming number of places to show up online and a surplus of marketing ”gurus” who encourage entrepreneurs to be everywhere, all the time so that you stay “top of mind.” Trying to keep up with these outdated content marketing ideas can lead to intense burnout or worse.
However, in today’s fast-paced, over-saturated market, quality wins over quantity. When you think of the most influential and well-known modern leaders, you will find that this is the way they go about their business. A refined and targeted approach wins out and allows them to indulge in the freedom and flexibility of a successful entrepreneurial life.
They work smarter, not harder.
Stepping away from the old, over-complicated way of increasing authority and brand awareness happens in 3 easy steps:
Audit your current content marketing plan & assess for ROI (your time, energy, engagement, & sales) on each outlet.
Refine & strategize to keep it simple and working toward your big vision goals. Remove what’s not working, optimize your core content, & repurpose with intention.
Develop a system and customize your plan-create-share schedule which is simple, specific, and ready to grow so you can maintain it long term.
Having a system set up for your content will ease the pressure of content creation by taking you out of the rut of not knowing what to create, taking forever to create it, and spinning your wheels in frustration as you constantly reinvent the wheel trying to fit into someone else's marketing plan; a plan that was never designed to work for you in your current, unique business situation.
The choice is yours.
You can continue cutting off some of the most valuable pieces of yourself as you try to fit into a cookie-cutter content marketing plan or you can have a customized content strategy catered to your unique brand and optimized to make you stand out and get noticed by your dream clients.
Stop over-complicating your content marketing and start focusing on making life simpler while increasing authority and brand awareness for your business.
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It's that simple.