An overcomplicated marketing plan will not only leave your head spinning but will also confuse your audience, dilute your message, and slow sales. In this over-saturated online world, it’s easy to become overwhelmed with possibilities and either get stuck in decision mode or try to do it all only to burn out and fall flat. Simplifying the whole content marketing process is a game-changer when it comes to showing up as your best self in life and business.
The “two icities:” Authenticity and Simplicity. These principals work in tandem because as you show up more authentically, life & business become simpler - As life & business become simpler, you can show up more and more authentically! Being true to you and keeping things simple also helps you to stand out in the sea of sameness so that you can catch the attention of your dream clients - which is no small feat in today's crowded online market.
Simplifying your content marketing strategy is as easy as 1, 2, 3! You’re not only sacrificing income when you over-complicate your marketing strategy, you’re also wasting precious time and energy. Stop wasting time creating content when you could easily optimize, refine and intentionally repurpose what you already have.
3 Steps to Simplicity:
Audit for ROI
The key is in finding “the sweet spot” between the type of content you love to create and the type of content your audience loves to consume. Focusing on this type of content creation allows you to indulge in your passions and serve the heck out of your dream clients at the same time. Achieving your desired professional results while working toward your big vision goals is easy after you’ve developed this top-notch, evergreen, repurposable marketing gold.
Evergreen core content (the content you put the most effort into creating due to its high ROI) stays relevant long after it’s created. A well-developed piece of marketing content is easily repurposable without re-inventing the wheel - excerpts, related quotes, tips and tricks, infographics, and more can come out of them. This simplifies your process further and allows you to expand your reach without expanding your workday.
Efficiency in your content marketing plan opens the opportunity to refill your cup and show up as your best self. Systemizing the process provides freedom, empowerment and inspiration for growth in all aspects of life and business. Consistency is key and easiest to maintain, long-term, with a simplified and targeted approach. A refuelled and authentic demeanour that shines brightly attracts and motivates your dream clients to invest - their time, energy, and finances - in what you have to offer.
Simplify, Show up, Scale!
Stop over-complicating your copywriting and content marketing.
Start focusing on making life simpler while increasing authority and brand awareness for your business.
Email “SIMPLIFY” to Shaunaleigh@shaunaleighartistry.com today!