Storytelling for sales isn’t what you think it is.
Most people think of storytelling and envision a Charles Dickens-type novel with elaborate storylines and intricate details, riddled with morals and tear-jerking inspiration.
Storytelling just needs 3 things:
The HOOK: Intrigue & rising action.
A transformation: The climax!
Resolution: The falling action, conclusion, or next step.
That’s it - Format doesn’t matter.
Whether your content is long-form or short-form, fluffy and elaborative or directive and to the point, you can still tell an effective story that connects deeply with your audience.
There are so many ways to tell a story.
Don’t let yourself be limited by what you think a story *should* be.
What does matter?
Being authentic: choose a format that feels right and is well received by your audience (“the sweet spot”)
Connecting deeply: weave emotion into your messaging - Show why it matters.
Showing up: ditch the fear, perfectionism, and ridiculous expectations of others in favour of taking CONSISTENT action and learning as you grow.
If you still don’t believe me, take a close look at this blog. It is not presented in the traditional blog format. There are no true paragraphs, heaps of white space, - yet, you couldn’t argue against it still being classified as a blog and it has certainly told a story:
The HOOK: The other side of storytelling
A transformation: Understanding the basics & alternative ways of telling the story
Resolution: Best practices to ensure you SHOW UP & where you can get help
Done like dinner.
Stop over-complicating your copywriting and content marketing.
Start focusing on making life simpler while increasing authority and brand awareness for your business.
Email “SIMPLIFY” to Shaunaleigh@shaunaleighartistry.com today!