Updated: Jun 2
Let’s talk about bullsh*t.
No, not the cow patties you find at the farm - I’m talking about misleading, sleazy, back-ended propaganda that’s intended to pull people along toward an incentive that does not have the viewers’ best interest in mind.
In today’s digital world, we are bombarded with information promising miraculous results but how do we know what to believe and - perhaps more importantly - as business owners, how do we avoid falling into the trap of putting out content that feels as scummy as the bullsh*t we know we’ve consumed in the past.
Rhetoric is the art of PERSUASION.
Copywriting is written words that get people to take ACTION.
Bullsh*t (BS) Rhetoric is rhetoric that is used in a way that pushes biased notions and untruths.
When bullsh*t rhetoric makes an appearance, it usually leads to an uncomfortable and sleazy feeling. Our experience in this icky space is what makes us feel “salesy” and awkward when creating our own business copy.
It doesn't have to be that way.
You can feel good about promoting your service with copywriting that is both effectively persuasive and rooted in integrity. Leave the BS in the pasture and use these 3 tips to ditch the sales-y ickies while writing your business copy.
This should be obvious but with so many people jumping on the digital pivot bandwagon nowadays, it’s important to note. You get what you give in this crazy life and content creation is no different. Use your skills to be a problem solver, not a task checker. This doesn’t just apply to the people who choose to invest in your business either. It also applies to those who follow along and consume the content you are sharing with the world.
2. Be Authentic
True to yourself, your brand, your missions, and your values. When you function in alignment with your beliefs, you feel better about what you’re putting out into the world.
"And while you may not be everyone's cup of tea, you don't have to be.
Tea has never apologized for not being coffee, it simply gravitates toward those who chose it."
Your business values, visions, and goals are extremely important and should be woven into all of the content and copy that you create. Following your morals and what feels good is an integral element of being an effective CEO.
Your results will speak for themselves if you are committed to providing the best service to your clients. Give them a reason to leave a raving review and share that ish with the world. When your content is heart-centred and approached from a place of service, you can be confident that you're creating in a space of true rhetorical theory - integrity - not just delivering a bunch of BS.
“You don’t luck into integrity. You work at it.”
The roots of rhetoric tell us that the founding intellects’ intended use of the subject was to seek truth not spout a bunch of bullsh*t. Leading with integrity, authenticity, and value is where this practice comes from.
Our position as entrepreneurs and influencers allows us to promote sound ethics and true leadership in doing what is right. When you use your social platform for good, all of the copy you create will feel amazing and draw in your ideal clients without those icky, sales-y feelings.
Do what you can with what you have, where you are.
Lead by example.
Be a good role model.
And feel good promoting the hell out of your ish!
Content is king but you can’t seem to make it work for your business.
Copywriting is taking away from the enjoyment of being your own boss and
doing what you love to do,
Stop being a slave to the words and start loving your business again.
📲 Book your FREE Consultation call today!