authenticity | Coach+Copy+Strategy

How To Leverage Social Media Trends To Grow Your Audience

Social media is constantly evolving and it's important for entrepreneurs to keep up with the latest trends in order to remain relevant...

How To Correct The Downside Of AI Content Creation

The battle between humans and robots is a story that never seems to lose its edge. What began in the first half of the 20th century as a...

Unfiltered Marketing Advice For The Real World Entrepreneur

Content marketing is often glamorized and over-simplified. Tired of the nonsense? Here's where I spill the tea on real-life marketing.

Hidden Unique Results From A Custom Marketing Plan

One-size fits all marketing plans have been a hot commodity for newer entrepreneurs wanting to level up their business visibility online....

Simplify & Show Up for Content Marketing that Sells

An overcomplicated marketing plan will not only leave your head spinning but will also confuse your audience, dilute your message, and...

Copywriting 101: A Comprehensive Approach to Basic Sales Copywriting

Copywriting doesn’t have to be difficult, intimidating, and least of all boring. In fact, great copy is not only meant to be simple and...

5 Perfect Questions to Help you Find the Right Copywriter for Your Business

You’ve got an amazing signature offer that you know will be an earth-shaker for your clients but… conversion isn’t what it should be....

#1 Tip for Great Sales Copy

I grew tired of trying to create great content that just wasn’t connecting. Then…I realized it all came down to listening. True, deep...

Pain Points are a Thing of the Past (when writing great sales copy)

Focusing on pain points is an ineffective way to encourage your dream clients to work with you when they need help with their struggles....

10 Tips for Creating Engaging, Authentic Content Regardless of the Platform

You’ve heard the phrase “Content is King” so you’ve invested heaps of time into creating content for your business but it seems as though...

The Benefits of Being Vulnerable: Content Marketing for Entrepreneurs

It’s not easy to step through the fear and show up as your authentic self in front of anyone, let alone an online platform with the...

The Game of Thrones & Your Content Strategy

Game of Thrones fans rejoice! “The pen is mightier than the sword.” -Edward G Bulwer-Lytton- Your love of the series is actually helping...