3 Benefits of Content Repurposing
What is content repurposing? Content Repurposing is when you take elements of a pre-existing piece of content and share the information...
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Shauna Leigh
- Nov 6, 2021
- 3 min
Simplify Your Content Strategy in 3 Easy Steps
You hear it all. The. time. Content is KING! You’re urged to create consistently, share every day - multiple times a day -, be in all the...
Shauna Leigh
- Oct 23, 2021
- 4 min
5 Ways to Keep Showing Up Even When You’re Uninspired
After spending over three months in an extensive renovation of all the main living areas of my home, you could say that it’s been tricky...
Shauna Leigh
- Sep 21, 2021
- 3 min
Everyone Has A Favourite Mug: Be Authentic; Live Fully; Create a Legacy in Life & Business
Life and business are intricately intertwined. One of the top priorities in effective digital marketing is being authentic. Showing up as...
Shauna Leigh
- Aug 24, 2021
- 3 min
The Know, Like, Trust Factor & Your Content Pillars
Establishing the know-like-trust factor is integral for the conversion of your content, regardless of the format or desired results. This...
Shauna Leigh
- Aug 8, 2021
- 1 min
What If... A Letter for YOU.
Dear Wonder Woman, Yes, you - The amazingly ambitious, determined, and kind-hearted woman reading this letter. I see you hesitate to...
Shauna Leigh
- Jul 20, 2021
- 3 min
Boost your SEO & Visibility: Blogging Edition
Blogs. They’ve been around for quite a while now and have changed quite a bit as they evolved in the content marketing world. You may...
Shauna Leigh
- Jun 22, 2021
- 4 min
Getting started with Email Marketing
It’s not as tricky as it seems. ~~~ Consider the spider web. It’s quite beautiful when finished but it takes time to get to that point....
Shauna Leigh
- May 25, 2021
- 4 min
5 Elements of a Custom Content Strategy
Content is KING! How often do you hear this while navigating the entrepreneurial world? All. The. Time. For good reason, too. The content...
Shauna Leigh
- Apr 21, 2021
- 3 min
Avoid Feeling Sales-y in Your Copy with These 3 TipsNo Bullsh*t
Let’s talk about bullsh*t. No, not the cow patties you find at the farm - I’m talking about misleading, sleazy, back-ended propaganda...
Shauna Leigh
- Apr 21, 2021
- 4 min
Pros & Cons to Planning Your Content Ahead
You’re ready to hit the ground running, elevating your business through content royalty. (Content is king, doncha know!) You have ideas...
Shauna Leigh
- Apr 21, 2021
- 4 min
You need COPY: The CTA
You’re writing your own business copy and you’re getting a few engagements or likes from the people in your audience who have felt...
Shauna Leigh
- Apr 21, 2021
- 4 min
You NEED Copy: Establishing Need
You create content and network consistently. You’ve proven your skills and knowledge in your field. Your service is invaluable; what you...
Shauna Leigh
- Apr 21, 2021
- 5 min
YOU Need Copy: Your Copy’s Not About You
There’s something about the rule of three that tickles my fancy so here it is again: What word appeared three times in the title? That’s...
Shauna Leigh
- Apr 21, 2021
- 4 min
Ukulele Lessons 101: How to Effectively Run a Business
Wait, what? Yes. Ukulele lessons can make a positive impact on running a business. Any instrument, really, or learning a language,...
Shauna Leigh
- Apr 21, 2021
- 3 min
Content vs. Copy: What’s the Difference?
~~~ “All copy is content but not all content is copy.” Alexander Santo, Senior Writer at Brafton Inc. ~~~ What is content? Content is any...
Shauna Leigh
- Apr 21, 2021
- 4 min
Living with a Teen During a Pandemic: Lessons in Life, Writing, and Business
Let me be clear, we don’t normally have a teen in our home. My children are still quite little and they are reasonably easy to contend...
Shauna Leigh
- Apr 21, 2021
- 5 min
Navigating the Chaos of Corona in Business: Using Copy to Be Visible, Vulnerable, and Valuable.
The world has turned upside down and nothing is quite as it used to be. Life looks different than it did before this whole pandemic...
Shauna Leigh
- Apr 20, 2021
- 4 min
Own Your Originality in Life and Business
Philomath [phil-o-math ; filə math] Lover of learning and studying: Scholar A person who enjoys learning new facts and acquiring new...
Shauna Leigh
- Mar 23, 2021
- 3 min
Underperforming Copy: Go from Cookie Cutter to Custom & Compelling
You’ve found your why. You have vision boards. You even have a proven framework. Still, crickets. You’re not achieving the success you...
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